Wine school for the intimidated

10 February, 2014

A former buyer for Venus, Bibendum and the Antique Wine Company has set up a wine school targeting people who feel intimidated by the subject.

Ashika Mathews has launched London Love Wine with the aim of “breaking down the social constraints and inadequacies that a lot of us feel when faced with a wine list”.

She said: “As a novice I was petrified when faced with a wine list, but having been very involved in the process of making wine and having built my knowledge up gradually over the years, I realise that the most important thing is to enjoy it. 

“Wine is such a sociable thing, so why not combine the learning bit with the fun – which is exactly what I’ve done in creating a wine school. 

“While I am qualified to offer Wine & Spirit Education Trust courses, the focus of my classes and tastings is on developing your own preferences, tastes and understanding the differences between each. The excitement is in the journey along the way and if you enjoy something you’re much more likely to learn.”

The school offers one-off evening tastings as well as WSET accredited courses for people looking to get into the trade and wine trips. 

Mathews, who has also worked as a winemaker, wine writer and competition judge, said starting her own business had been a “long-held ambition”. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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