Valentine's limited-edition for Lambrini

03 February, 2014

Halewood has launched a limited-edition Valentine's bottle of Lambrini Original that will sell in Tesco and Morrisons this month.

The heart-shaped design on the 75cl bottles is designed to provide on-shelf standout.

Brand manager Lorna Tweed said: “Our previous limited edition bottles, including last year’s floral, summer design, have generated a rate-of-sale increase of up to 78% in participating stores. 

“This announcement will help to strengthen Lambrini’s ties with one of the brand’s key retailers and the design will appeal to Lambrini drinkers’ romanticism ahead of Valentines Day.

“Both Tesco and Morrisons will be promoting a range of Valentines products in-store, and the limited edition bottle will provide additional incentive to purchase for the consumer.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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