Dark n Stormy now comes in a can

20 January, 2014

Bermuda rum producer Gosling’s has launched a pre-mixed can of Gosling’s Dark n Stormy cocktail – made with Gosling’s Black Seal Rum and Gosling’s Stormy Ginger Beer.

The 9% abv carbonated drink comes in a 25cl can (rrp £2.49) and has already proved a hit on its home turf of Bermuda.

Malcolm Gosling, seventh generation president and chief executive of the rum maker, said: “It’s the perfect addition to our family of products. This is the perfect Dark n Stormy delivered in a slender can with compelling graphics. The ready-to-drink Dark n Stormy is a convenient package for people on the go.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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