Liberty snaps up Montes

10 January, 2014

Chilean winery Viña Montes has left PLB and signed up Liberty Wines as its UK distributor.

The company, which also owns Kaiken in Argentina and Napa Angel in California, is the second to leave PLB this month – South Africa’s Vergelegen moved to Fells on Jan 2.

Montes’ wines range from entry-level to its flagship Montes Alpha range, and the company recently celebrated its 25th anniversary.

Its aim in the UK is to boost distribution in independents and the on-trade, while maintaining its position in the multiples. 

Carlos Serrano of Viña Montes said: “Liberty Wines has the right penetration into all sectors of the market that are of interest to us. We have always taken a long-term view in the UK, and we are sure that Liberty Wines are absolutely the right partners to take us into our next phase. David Gleave and his team are dynamic, well respected, highly professional, and Liberty provides the perfect hand-sell environment that we want for our wines – we very much look forward to working together.”

Liberty Wines managing director David Gleave MW said: “Liberty Wines is excited by the prospect of selling such premium Chilean wines into the on-trade and Montes offers the sort of diversity that few other producers in Chile can offer. I personally have long admired Montes, so it is the realisation of a long held ambition to work with their wines.”




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