Estrella sends drinkers to watch Messi and co play

19 December, 2013

Football fans can win a trip to Spain to watch FC Barcelona play live next year in an on-pack promotion from Estrella Damm.

Each four-pack of the Catalonian lager now has a unique code which shoppers can enter on the brand’s site to find out instantly whether they have won one of 2,000 FC Barcelona training T-shirts.  

Each entry will go into a draw to win one of ten trips for two to Barcelona where they will be put up in a hotel for two nights.

The winner will get two tickets to an away game and travel with the team as the players make their way to a rival ground.

Brand manager Genna Burchell said: “Estrella Damm is all about sharing great experiences with friends, and as the Official Beer of FC Barcelona we are delighted to be able to bring the ultimate football experience to our drinkers.”

The on-pack promotion will be running on all Estrella four-packs sold in the UK off-trade from now until April 2014. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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