Bargain Booze launches TV ad

10 December, 2013

Bargain Booze has made Scotch eggs the focus of its Christmas TV ad campaign.

The UK’s largest off-licence chain has pledged to give thousands of the savoury snacks away to customers on Christmas Eve.

The ads, which begin today on ITV and run until December 24, feature a man called Carlos Lopez, a Columbians

 living in Watford who was scouted and cast at his local job centre.

His character goes to an event that parodies an ambassador’s reception, where Scotch eggs are hand delivered on a silver platter to party guests and everyone remarks on how wonderful they are.

Adam Burnett, Bargain Booze marketing director, said: “With its stripped-back style of humour and clear message of great booze and great bargains, this new campaign supports our proposition of simplicity and straightforward value. We expect it to deliver strong footfall for our franchisees this Christmas.”

The ad was created by Bargain Booze’s new advertising agency More.

Watch the video here:




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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