St Austell launches customised beer service

10 December, 2013

Cornwall’s St Austell Brewery has launched a service allowing consumers to create personalised bottles of its beers.

The service is available on-screen at the brewery shop or though a new website, thatsmybeer.co.uk.

The cost is £1 above the retail price for the shop service and £9.99 online, which includes a gift box and delivery.

Customers can customise bottles of award-winning Proper Job ale, Tribute, Trelawny, HSD, Admiral’s Ale, Clouded Yellow, Korev lager and 1913 stout. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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