PLB to handle Scottish brewer's brands

09 December, 2013

Perth-based Inveralmond Brewery has signed a deal with wine supplier PLB for its beers to be given wider distribution in the off-trade.

The deal will cover sales to specialist retailers and “tactical sales management” in the grocery sector.

PLB will represent a number of brands including Ossian, Lia Fail, Thrappledouser, Blackfriar and Santa’s Swallie. 

Inveralmond comercial director Bob Hogg said: “PLB’s knowledge and understanding of the specialist sector’s needs make them the perfect partner for our business. 

“Our customers can be assured of an enhanced level of service and a range of new promotional activity which will ensure their craft beer offer maximises its potential.”

Martin Howe, head of PLB's beer division, said: “The Inveralmond Brewery portfolio adds depth to our beer offer. 

“We were impressed by the plans Inveralmond have for new bottled products.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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