Iron Maiden beer given London ad campaign

05 December, 2013

The skeletal face of Eddie the Head, the mascot of heavy metal band Iron Maiden, will appear on billboards across the south-east to promote the band’s ale.

Lead singer Bruce Dickinson teamed up with Cheshire brewery Robinsons to create the 4.7% abv Trooper ale and it has gained listings in Sainsbury’s and Morrisons among others.

The 20ft x 10ft billboards will go up in London and neighbouring counties, stretching from St Albans in Hertfordshire to Crawley in Sussex – the home of OLN.

Brand manager John Robinson, said: “Trooper has really opened up doors for Robinsons over the past 6 months since its launch.

“It has increased trade domestically and opened up brand new international export routes for the first time. The positive response has been phenomenal. The new billboards around London and the surrounding areas signify our continued growth in the south of England and our faith in the renaissance of real British ale led by Trooper.

“The move continues what has been one of the most successful launches of an English ale in recent years and signifies the first time in the history that Robinsons Brewery have launched advertising in London on such a scale.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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