Echo Falls heads to Clothes Show Live

05 December, 2013

California wine brand Echo Falls has teamed up with fashion blog What I Wore Today (WIWT) in the run-up to Clothes Show Live, which starts tomorrow at Birmingham’s NEC.

The site is running Echo Falls competitions to win tickets to the event which ends on Tuesday, December 10.

A Twitter competition will run during the show, with every 50th tweet that carries the hashtag #EchoFallsCSL winning a limited edition bottle of wine. All tweets using the hashtag will be go on to a live feed Twitter wall at an Echo Falls bar at the show.

Lucy Shannon, senior brand manager at Accolade Wines, said, “The Echo Falls brand is a perfect link to the fashion world and we are looking forward to this opportunity to interact directly with our core customers.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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