Echo Falls heads to Clothes Show Live

05 December, 2013

California wine brand Echo Falls has teamed up with fashion blog What I Wore Today (WIWT) in the run-up to Clothes Show Live, which starts tomorrow at Birmingham’s NEC.

The site is running Echo Falls competitions to win tickets to the event which ends on Tuesday, December 10.

A Twitter competition will run during the show, with every 50th tweet that carries the hashtag #EchoFallsCSL winning a limited edition bottle of wine. All tweets using the hashtag will be go on to a live feed Twitter wall at an Echo Falls bar at the show.

Lucy Shannon, senior brand manager at Accolade Wines, said, “The Echo Falls brand is a perfect link to the fashion world and we are looking forward to this opportunity to interact directly with our core customers.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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