Greene King launches off-trade competition

03 December, 2013

Greene King is offering shoppers the chance to win a day of indulgence worth £5,000 with an on-pack promotion on Abbot Ale.

Consumers are invited to submit their details on a dedicated web page and explain how they would spend the money to make their Sunday perfect.

Marketing director Dom South said: “Sunday should be the perfect day for rest, relaxation and taking time out to enjoy a great quality beer, but we all know that life sometimes gets in the way.  So when you sit down to enjoy a pint this weekend, make sure it’s Abbot Ale and be in with a chance of winning your perfect Sunday.”

As well as the main prize, a year’s supply of the 5% abv Abbot Ale will be up for grabs each week in this off-trade exclusive competition.

Weekly prizes will be drawn every Sunday from 24 November until the beginning of March. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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