Anchorman stays classy with spin-off Scotch

28 November, 2013

Film company Paramount has launched a Ron Burgundy-branded Scotch whisky to celebrate the launch of Anchorman 2 in December.

Ron Burgundy Scotch Whisky – also known as “Scotchy-Scotch-Scotch” – features heavily in the script and is consumed in large quantities by eponymous hero Ron Burgundy, played by Will Ferrell.

The brand has already been launched in the US and Canada and will be available here in 70cl bottles from late December, from drinksupermarket.com, and will be backed by a public relations campaign.

Anchorman 2 stars Christina Applegate alongside Ferrell, and also features cameos by actors including Nicole Kidman, Harrison Ford and Tina Fey.

It is to be released on December 20.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter