New large format for Estrella Damm
A new 66cl bottle for Catalan lager Estrella Damm is hitting shelves this month as distributor Wells & Young’s seeks to capitalise on the growth in larger formats.
The 66cl bottle is the fastest growing format in the world beer category (CGA, October 2013) and Wells & Young’s is billing it as a “sharing bottle”.
Brand manager Genna Burchell said: “As the Beer of Barcelona, Estrella Damm brings a taste of the Mediterranean – which is all about sharing good food and good experiences with friends – to the UK.
“Estrella Damm is now becoming widely recognised as a fantastic accompaniment to food and we have launched the 66cl bottle to help people experience this at home. As well as providing a great sharing option, the sleek, premium design looks as well placed on the table as a bottle of wine.”