Bombardier sponsors Talk Sport's Ashes coverage

26 November, 2013

Bombardier is sponsoring Talk Sport’s coverage of the England cricket team’s Ashes campaign in Australia.

Further TV ads and POS featuring Rik Mayall’s character William Charles Bedford will build on Bombardier’s links to the cricket team.

Marketing manager Emily Hudson said: “There’s a real affinity between Bombardier and cricket, as they’re both very English and reliable with just a touch of eccentricity.”

Bombardier also sponsors England supporters group, The Barmy Army and charity celebrity fundraisers The Bunbury’s.

Wells and Young’s said these sponsorships have driven a 90% rise in awareness of the brand, according to data firm Cardinal HPI. 




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter