Tia Maria teams up with Funkin in on-pack promotion

25 November, 2013

Tia Maria has teamed up with Funkin to give consumers an easy way to make its signature Tia Maria Espresso Martini serve.

Some 90,000 70cl and 1-litre bottles of Tia Maria will carry Funkin mixer pouches in supermarkets including Tesco, Asda and Morrisons.

The First Drinks-owned brand has been promoting the serve at consumer sampling events around the country this year, in a bid to raise brand awareness and draw new consumers to the category.

Customers can also buy Espresso Martini mixer pouch from Funkin’s website.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter