WKD launches Christmas ad

22 November, 2013

WKD has launched a Christmas campaign on digital and social media channels and video-sharing sites. 

The creative – called Best Job Ever – shows a character called “Nick”, and what he does on the 364 days a year he isn’t working.

It is to run for four weeks and will also appear on washroom ad panels in pubs and clubs.

There will be a prize draw to win WKD multipacks for people who like the brand’s posts on Facebook or retweet them on Twitter.

Marketing director Debs Carter said: “Facebook and Twitter are at the epicentre of WKD consumers’ lives and this highly innovative festive campaign will enable people to take a tongue-in-cheek look at the ultimate work-life balance scenario. Our man Nick has the most enviable of lifestyles imaginable and, as you’d expect from WKD, we’ll be offering plenty of opportunities for consumers to interact with him.  

“The Best Job Ever activity will perfectly complement the witty WKD Christ-moose in-outlet support campaign for take-home and on-trade stockists.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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