Northern ad campaign for John Smith's

21 November, 2013

Heineken has launched a new racing-themed ad campaign for John Smith’s Extra Smooth.

The campaign will run for a year from this month in northern regional press and radio stations, and will include brand ads and racing advertorials.

Beer brand director Gayle Harrison said: “The new campaign will bring fresh impetus and grow brand saliency for John Smith’s, reaching more than 2 million of the brand’s primary target consumers across the north of England over the next year. 

“Creative executions will be inspired during that time by the three credentials that underpin John Smith’s Extra Smooth: the brand’s superb smoothness and product quality, its no-nonsense attitude and its long-term association with top racing.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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