Grand Marnier celebrates Parisian heritage

13 November, 2013

Diageo has given Parisian liqueur Grand Marnier a new limited-edition bottle that pays homage to its French heritage.

The design is inspired by the work of architect Georges-Eugène Haussmann, who was commissioned by Napoleon III to redesign much of central Paris.

The brand is headquartered on Boulevard Haussmann and the red bottle highlights this link and also features a panoramic Parisian cityscape.

Nick Temperley, head of Diageo Reserve Brands, said: “The 2013 limited edition bottle shows the special bond that Grand Marnier has with Paris, and will provide retailers with a beautiful Christmas gift, helping them to capitalise on the current growth of premium spirits. It is the perfect ingredient for luxury Christmas cocktails.”

The limited-edition bottle will be available in luxury retailers across the UK including Harvey Nichols at an rrp of £26.05 for a 70cl bottle.  




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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