Icehotel prize in Warninks on-pack promotion

05 November, 2013

Warninks advocaat is running an on-pack promotion with a competition prize of a holiday for two at Sweden’s Icehotel

The promotion is designed to boost sales in the pre-Christmas sales for a brand which already has 63% of its volumes during December.

A promotional neck-collar will feature details on how to enter the competition and the recipe for the Snowball cocktail.

Brand manager Paul Curry said: “Warninks is synonymous with the festive season and witnessed record sales last Christmas. 

“As a way of retaining our loyal customers and attracting new drinkers to the category, we have launched a promotion to reward the consumer and create added value for the retailer. 

“The recent movement into retro-cool products and styles has benefited the brand and we expect to see this trend continue.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter