Third National Wine Week to run in December

31 October, 2013

The UK’s third National Wine Week is to run in the lead-up to Christmas.

The consumer campaign will run from December 2-8 in national, regional and online media, backed by brands, retailers and the on-trade. 

It aims to educate consumers and encourage them to be more knowledgeable about wine so they can make informed, rather than deal-driven, choices about their wine buying and drinking.

National Wine Week is run by wine promotions company Brand Belief, which created the Get Wine Wise promotion.

It expects to reach 2 million ABC1 consumers and engage with half a million via social media and its consumer website, nationalwineweek.co.uk.

There will be wine tastings at mainline rail terminals and consumers will be encouraged to take WSET courses to boost their wine knowledge.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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