Third National Wine Week to run in December

31 October, 2013

The UK’s third National Wine Week is to run in the lead-up to Christmas.

The consumer campaign will run from December 2-8 in national, regional and online media, backed by brands, retailers and the on-trade. 

It aims to educate consumers and encourage them to be more knowledgeable about wine so they can make informed, rather than deal-driven, choices about their wine buying and drinking.

National Wine Week is run by wine promotions company Brand Belief, which created the Get Wine Wise promotion.

It expects to reach 2 million ABC1 consumers and engage with half a million via social media and its consumer website, nationalwineweek.co.uk.

There will be wine tastings at mainline rail terminals and consumers will be encouraged to take WSET courses to boost their wine knowledge.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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