Corky's uses glitter to add sparkle

28 October, 2013

Corky’s is the latest spirits brand to use glitter to add a little sparkle to its liqueur sales.

Corky’s Glitter Mix is a mango flavour liqueur with edible glitter.

Global Brands marketing director Simon Green said: “Liqueurs are a huge category. To further accelerate the current growth, new steps of innovation need to be taken. 

“After a year of research and development, Corky’s Mango Glitter Mix blends together mango, one of  the fastest-growing flavours in the liqueur and soft drink categories, with a unique edible glitter ingredient, suspending sparkle within the liquid. 

“Corky’s is a true game changer in the speciality liqueurs category, creating never-before-seen theatre of serve, boosting interest and excitement into the liqueur category.”

Corky’s Glitter Mix is launching in the on-trade in November and will be released to the off-trade next year. 

It is the latest in a spate of launches of herbal liqueurs and vodkas with gold flakes or edible glitter suspended in the liquid, including Jungfrau, Goldschläger, Bols and Smirnoff Gold.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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