Barefoot Wine cleans beaches

25 October, 2013

More than 1,000 volunteers have cleaned up 14 UK beaches thanks to California wine brand Barefoot.

The Barefoot Wine Beach Rescue Project, fronted by environmentalist and adventurer Ben Fogle, has been organising local people to collect litter and clean up their beaches over the summer.

The project, run in partnership with Surfers Against Sewage, has been running since 2008 and has cleared more than 12 tonnes of litter from more than 50 beaches since it started.

Barefoot Wine marketing manager Yona Ellis said: “It’s fantastic to see the results from this project continue to grow year-on-year. The Barefoot Wine ethos is all about giving back to local communities. It’s fantastic to see so many people supporting the Barefoot Wine Beach Rescue Project throughout the UK.”

Fogle added: “This has been a great year for the Barefoot Wine Beach Rescue Project and we’re delighted that we have been able to introduce so many people to Barefoot Wine, while at the same time working to save the environment.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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