Merry 'Christ-Moose' from WKD

14 October, 2013

WKD is wishing retailers a happy “Christ-Moose” with the launch of its Christmas POS kits and deals.

The kits include posters, shelf-strips, wobblers, signs for festive opening times and  a poster with cocktail recipe suggestions. The kits are free to retailers calling WKD’s hotline – 0800 917 3450 – from November 1.

The suggested cocktails are WKD Frostbite – WKD Blue, port and lemonade – and WKD Hell’s Bells: WKD Red, vodka, lime and cola.

The RTD brand is also offering case deals and £4.99 price-marked promotional 4x27.5cl packs of WKD Blue and Iron Brew.

WKD was the RTD brand leader last Christmas, with a 38% volume share in independents, according to Nielsen figures for the eight weeks to January 1, 2013.

Marketing director Debs Carter said: “You only get one Christmas and New Year and consumers want to reward themselves for the preceding 12 months and have a great time. WKD is all about sharing good times with friends and always adds some extra fun to proceedings, so it’s a consistently big seller over the festive period.

“We anticipate that our price-marked four-packs and other offers will generate strong uplifts in sales over the festive period. Retailers should also use the festive season as a key time to build incremental sales, and festive WKD cocktails are a great way to do this. As ever, our witty POS will hopefully raise a few in-store smiles along the way.” 




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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