Bourbon struggles to meet demand

11 October, 2013

The company behind Buffalo Trace bourbon is struggling to keep up with demand as interest in the Kentucky spirit grows in the US and around the world.

“We are very excited about what is going on with bourbon, not only in the US but in other parts of the world, not least the UK,” Mark Brown, president and chief executive of brand owner Sazerac, told OLN.

Brown was in the UK to back the whiskey, which is distributed by Hi Spirits and has just won a listing in Tesco.

“All our distilleries are working flat out right now,” he said. “As of this morning we owned about 1 million plus barrels, but we are probably five to 10% short of the number of barrels we need. Buffalo Trace is aged for eight years so one is never quite sure of ever catching up,” he said.

Brown said he was “cheerleading” the growing trend towards drinking bourbon, either neat, over ice, as part of a Manhattan or Old-Fashioned cocktail or with a mixer such as ginger ale or cola, both here and in the US.

He added that there has been an increase in tourism at the distillery, which has been operating on the same site since 1773 and was recently designated a National Historic Landmark – one of only about 2,500 in the US.

Brown said: “Visitors from the UK are making the pilgrimage as part of a visit to the US. Scotland has done very well with distillery tourism and I am extremely pleased with the way that is developing.”

Bookmark this

Site Search


Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know