Cockburn's given £1.5 million ad boost

08 October, 2013

One of the ads

Cockburn’s has launched a £1.5 million ad campaign designed to boost growth in the burgeoning port category.

Nielsen figures show port is up 4% in value (year to August 18) and Cockburn’s Special Reserve is among the best-performing brands – up 24%.

The new ad features the team that makes Cockburn’s in Porto and shows them enjoying bottles of port.

Paul Symington, joint managing director of brand owner Symington Family Estates, said: “This is the next step in our planned recovery of this great name. There are few companies left who continue to invest in Port, but my family and I are absolutely convinced that there is a great future for this, the greatest of all fortified wines.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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