Babycham turns 60

08 October, 2013

Babycham is celebrating its 60th anniversary with an on-pack promotion, limited edition packaging, a new website and a Facebook campaign.

Consumers buying 4x20cl packs can enter a free prize draw to win one of 1,500 pairs of limited edition Babycham 60th anniversary glasses.

Popping cork 75cl bottles will have special 60th anniversary packaging and a limited run of gift packs with a 20cl bottle of Babycham, a glass and a coaster will be in Sainsbury’s, Tesco and Asda.

The 5.5% abv perry was the first alcoholic drink to air on national television in 1957, with the well-known strapline: “Hey, I’d love a Babycham.”

Marketing controller Amy White, at brand owner Accolade Wines, said: “Babycham has few rivals in the UK public’s recall of iconic drinks advertising and still holds a strong position as a refreshing and lively drink, that continues to appeal to today’s woman, including those who enjoyed it the first time round.

“We are confident that supporting Babycham with a new promotional campaign will widen its appeal to a new audience, who can enjoy Babycham as a low-alcohol dirnk throughout the year, and ensure Babycham continues to sparkle.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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