Babycham turns 60

08 October, 2013

Babycham is celebrating its 60th anniversary with an on-pack promotion, limited edition packaging, a new website and a Facebook campaign.

Consumers buying 4x20cl packs can enter a free prize draw to win one of 1,500 pairs of limited edition Babycham 60th anniversary glasses.

Popping cork 75cl bottles will have special 60th anniversary packaging and a limited run of gift packs with a 20cl bottle of Babycham, a glass and a coaster will be in Sainsbury’s, Tesco and Asda.

The 5.5% abv perry was the first alcoholic drink to air on national television in 1957, with the well-known strapline: “Hey, I’d love a Babycham.”

Marketing controller Amy White, at brand owner Accolade Wines, said: “Babycham has few rivals in the UK public’s recall of iconic drinks advertising and still holds a strong position as a refreshing and lively drink, that continues to appeal to today’s woman, including those who enjoyed it the first time round.

“We are confident that supporting Babycham with a new promotional campaign will widen its appeal to a new audience, who can enjoy Babycham as a low-alcohol dirnk throughout the year, and ensure Babycham continues to sparkle.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter