Lindeman's in £1 million ad campaign

07 October, 2013

Treasury is investing in a multimillion pound ad campaign for Australian wine brand Lindeman’s.

The ads will play on websites including YouTube, BBC iPlayer, ITV.com and 4OD for 17 weeks and are designed to reach more than a million viewers.

The campaign features the tagline “It’s the sunshine that makes It” and aims to present Lindeman’s as “a perfect match for great moments with friends and family”.

The campaign will run in two bursts: the first from now through to the end of October and a second run in the spring.

Brand business director Tim Barkey said: “We have identified an opportunity to target consumers from key demographic selected households between 7pm and 10pm. 

"This allows us to cement the brand with that evening moment and use desktop, tablet and mobile pre-roll platforms to ensure that the first three ads that the consumers see in that time period are from Lindeman's.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter