Promotion offers trip to Mozart's birthplace

25 September, 2013

Mangrove is offering drinkers the chance to win an all expenses paid weekend for two to Mozart’s birthplace in Salzburg via an on-pack promotion on chocolate liqueur Mozart Gold.

The promotion will run until October 13 on heart-shaped neck collars.

Commercial director Nick Gillett said: “Mozart Gold is the global market leader within the chocolate liqueur category and a key brand within our premium liqueurs portfolio.

“It pays homage to the great composer Wolfgang Amadeus Mozart and is produced in his native town of Salzburg where Mozart Distilleries pioneered an innovative procedure for distilling chocolate, becoming the first company to master the fine art of producing chocolate in liquid form.

“Through this on pack promotion, Mangrove has created a campaign that not only reflects the premium image of the brand but also brings the Mozart connection to life.”




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter