Lambrini sponsors Liverpool Fashion Week

23 September, 2013

Lambrini is to sponsor Liverpool Fashion Week, which takes place on October 14-19 at Liverpool’s Royal Liver Building.

The Halewood International-owned drink will create a pop-up beauty boutique which will double as a lounge bar where celebrities, fashionistas and event visitors can sample Lambrini Original and fruit flavours before, during and after fashion shows.

Brand manager Lorna Tweed said: “The Fashion Week is the perfect association for the brand, as it ties in with what Lambrini drinkers enjoy most – fashion and celebrities. 

“Lambrini Liverpool Fashion Week allows Halewood International to support one of the key social events in the city, and in the region, this year as well as driving product trial.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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