Casillero del Diablo launches new TV campaign

10 September, 2013

Casillero del Diablo has launched a new TV ad campaign designed to reach 4.1 million consumers.

The campaign is called Casillero del Diablo Wine Legend and a two-minute brand movie made its debut on Channel 4, E4, Film 4, More 4 and 4OD this week.

The ads will also appear on Channel 5, 5USA, ITV2, Sky 1, Sky Movie Greats, Sky Atlantic, Sky Living, Comedy Central, Food Network, Fox and Dave throughout September.

Cinema ads, a social media campaign and railway sampling will also take place. 

Consumers will be directed to the brand’s Facebook page, where they can win a home cinema kit and money-off vouchers against their next purchase of Casillero del Diablo wines.

Rachel Herrig, commercial manager at CyT, said: ”The movie captures the essence of our brand and the prime time slot for its premiere will ensure that we continue to reach out to new consumers, as well as build on our existing fan base.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter