Liberty Wines branches out into beer, cider and spirits
Liberty Wines has launched a range of cider, craft beer, gin and vermouth as it branches out from its core wine portfolio.
Craft beers from Hiver, A Head In A Hat and Cronx are joined in the new range by Cragies Irish cider and gin and vermouth Blackdown Artisan Spirits from Sussex.
Liberty aims to turn itself into a one-stop shop for retailers seeking “high-quality regional products from a single trusted distributor”.
Managing Director David Gleave MW said: “This is an exciting evolution for our business – while our focus remains on providing award-winning wines, we have seen a growing interest among our customers in sourcing artisan products such as craft beer. Our aim is to enhance our customer offering for both the on- and off-trade.
“We apply the same buying philosophy when sourcing our cider, beers and spirits as we do for our wines and believe that these latest additions to our portfolio offer remarkable quality, individuality and value.”
In the last decade the number of smaller brewers has grown in the UK and small batch gin offerings continue to recruit younger more adventurous drinkers, showcasing consumer demand for such products. The portfolio expansion includes:
The new brands it has taken on are produced in small quantities “with passion and local pride” and Liberty believes they are made with “the same attention to detail as the best wines, resulting in a demonstrable sense of place”.
Sarah Thompson, who owns Blackdown Artisan Spirits with her husband Nathan, said: “Blackdown Artisan Spirits stands for quality, refinement, taste and affordability - values that we believe are important to our discerning customers. Liberty Wines was the perfect choice to work with as their values mirror our own so closely.”
The new cider, craft beer, gin and vermouth will be displayed at Liberty’s portfolio tasting on Tuesday, September 10, at The Oval cricket ground in London.