Sales boost for Cape and Spain

09 September, 2013

Favourable prices have boosted sales of South African and Spanish, wines according to the latest Nielsen data released by the Wine & Spirit Trade Association.

But Italy has taken a knock as supermarkets shifted focus away from the country.

Sales of South African wine rose 14% in volume in the year to August 17, with Spain up 13%. Italy saw an 11% decline in sales over the same period.

Both fifth-placed Spain, with sales of 873,000hl, and sixth-ranked South Africa, on 787,000, closed the gap on the USA and France, running neck and neck for third and fourth place in the off-trade with shipments of 980,000hl each.

Australia and Italy retained the top two spots. Total wine volumes were down 2% over the year, with red, white and rosé sales all showing a fall.

Champagne sales fell 4% but other sparkling wine was the only drinks category to show volume growth over both the whole year (+10%) and the last three months (+12%).

The summer boost for sales of beer and cider impacted on spirits, which saw volumes decline 1% over the 12 weeks to August 17, although value sales were up 4% on the back of duty-driven price increases.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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