Heineken sponsors London Film Festival

05 September, 2013

Heineken has become the official beer of the 57th BFI London Film Festival, which takes place from October 9-20.

The lager had already built ties with the film world by sponsoring the James Bond film franchise for 15 years.

The deal means Heineken will be served at the festival’s opening night gala as well as at screenings, receptions, cinema light bars and sponsored gala parties.

Brands director David Lette said: “The new partnership provides us with an exciting opportunity to showcase Heineken at one of the world’s largest and most prestigious film festivals in a capital city which plays a key role in our global ambition for the brand.” 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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