New look for Ballantine's

04 September, 2013

Pernod Ricard UK has given Ballantine’s Finest a new look in a bid to appeal to modern whisky drinkers.

The revamped bottle and box will be on sale in Tesco, Sainsbury’s and Waitrose from this autumn, rrp £20.49, and are to roll out across the off-trade.

Marketing head Vicky Wood said: “The Ballantine’s Finest bottle has changed very little over the years, but we recognised a need for the look to be updated to offer our customers a stunning bottle that delivers stand-out on shelf. 

“We wanted to ensure that our new design stayed true to our proud heritage and identified with our loyal customers, while also being seen as a contemporary, vibrant brand, and we’re delighted with the final result. We have timed the release of the redesigned bottle, complete with gift box, to help retailers to capitalise on the gifting opportunity this Christmas.”

The brand has also released its seasonal expression Ballantine’s Christmas Reserve, which has aromas of cinnamon, orange, raisin, candy apple and pear and comes in a striking white gift box decorated with snowflakes and gold foil.

Christmas Reserve is available to the off-trade now, rrp £30.

The news came after Pernod Ricard UK announced a “good performance” in its 2012-13 fiscal year, with particular growth in Campo Viejo, Chivas and Jameson and increased wine sales, but a challenging year for Malibu.

Across its international business, Pernod Ricard reported a “solid performance”, with full-year sales up 4% to €8,575 million.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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