Barefoot Bubbly Pink Moscato heads to the UK

23 August, 2013

Gallo has unveiled Barefoot Bubbly Pink Moscato as a new addition to its Californian wine portfolio.

Moscato volume sales grew 20% in the US market in the year to May 25 (Nielsen) and Gallo hopes Moscato madness can sweep the UK too by tapping into a growing trend for sweet wines among younger consumers.

Barefoot Wine Marketing Manager Yona Ellis said Barefoot Bubbly Pink Moscato is “guaranteed to attract new customers to the Barefoot brand”.

The new wine will be rolled out across the UK, with an rrp of £9.49.

Gallo will promote the new Barefoot variant with a social media campaign, a neck collar promotion and sampling at more than 500 consumer events. 




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter