Diageo launches Baileys Chocolate Luxe

12 August, 2013

Baileys Chocolate Luxe

Diageo has released a Belgian chocolate liqueur under its Baileys brand in what it bills as the world’s first fusion of Irish whiskey and real chocolate.

A 50cl bottle of Baileys Chocolate Luxe blends 30kg of Belgian chocolate with cream, Madagascan vanilla and Irish whiskey.

It was created by Anthony Wilson, the son of Baileys’ creator Steve Wilson and principal scientist at Diageo, after working with a team of scientists and chocolatiers.

Wilson travelled three continents tasting the finest chocolate on offer before deciding Belgian chocolate best complemented Baileys.

He then lowered the alcohol content by 1.3% to 15.7% abv to allow the whiskey to complement rather than overpower the chocolate.

Wilson said: “The philosophy behind developing Baileys Chocolat Luxe was to create an ambient molten chocolate experience – something that you could pour and drink at room temperature that would have the multi-sensory experience of eating chocolate.

“This is combining two ingredients that were always destined to be together.

“Baileys was the first liqueur to fuse whiskey and cream, and now Baileys Chocolat Luxe heralds a groundbreaking innovation in chocolate – the first time real Belgian chocolate has been fused with alcohol to deliver a real Belgian chocolate experience. I am proud to be the one to say I helped make this happen and that the family legacy with Baileys continues with a brand new innovative product.”





Baileys Chocolat Luxe is available exclusively at Harvey Nichols from August 12 and available nationwide from October, retailing at £16.99 for 50cl. 




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter