Nederburg offers shoppers chance to wine and dine in style

02 August, 2013

Distell has launched a neck collar promotion on its prestige collection Nederburg Winemaster’s Reserve, offering shoppers the chance to win a meal at a top London restaurant.

Drinkers are asked: “Who would attend your dream dinner party?” They are invited to email answers to Distell along with the last three digits of the bottle’s barcode.

The winner will win a “wine and dine experience” in a London restaurant, complete with a bespoke menu and wine pairing with a Nederburg Ambassador.

Runners-up will win a bottle of Nederburg wine.

Sarah Gandy, international marketing manager at Distell, said: “The Nederburg Winemaster’s Reserve collection is a range of wines which are ideal for pairing with food and a great choice for dinner parties.  

“We are committed to the brand and will continue to invest in its development.  Activity such as the new neck-collar is a great platform for us to engage with our current drinkers as well as introduce new consumers to the Nederburg collection.”
The Nederburg Winemaster’s Reserve neck-collar promotion will be available on the Cabernet Sauvignon and Chardonnay variants in Tesco and the Shiraz and Sauvignon Blanc variants in Morrisons. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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