Australian Vintage takes on rivals in 5.5% abv category

31 July, 2013

Australian Vintage has become the latest supplier to launch a low alcohol wine range into the UK market.

Its Miranda Summer Light range comprises a Sauvignon Blanc and Shiraz. Both have an abv 5.5%, where a tax break designed to promote responsible drinking cuts the excise duty by more than half.

Australian Vintage values the growing category at £43 million to the UK off-trade and it now plans to take on rivals like Percy Fox, Brand Phoenix, Accolade and Gallo, which all have 5.5% abv ranges.

Australian Vintage has previously entered the 5.5% abv category with sparkling wine-based product Vinni.

UK general manager Julian Dyer said: “Summer Light is a full flavour wine that is lighter in alcohol, without compromising on taste or enjoyment. Designed with the health conscious consumer in mind, a 125ml glass of the Sauvignon Blanc contains just 45 calories, while the same size glass of the Shiraz contains 55 calories.”

 
Summer Light is made using patented technology called a Spinning Cone Column, which cost Australian Vintage £1.1 million. It reduces alcohol at 42°C, rather than the 62°C industry standard, and Dyer said this leads to alcohol extraction that is “gentler” on the fruit to retain more character and flavour.




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