I Heart wine brand signs MW to bolster range

22 July, 2013

Copestick Murray has appointed Jo Ahearne MW as consultant winemaker for its I Heart wine brand.

Ahearne gained her MW qualification in 2008 and her past roles include winemaker at Jacob’s Creek and Marks & Spencer, and head of the wine and spirits department at Harrods.

The I Heart range is sourced from various wineries around the world but focuses on the grape and brand more than the region the liquid hails from.

Ahearne has been brought in to “enhance the quality of the brand’s wines” and she said she looks forward to producing an “exciting” range.

Brand manager Rachel Archer added: “We feel there is no better benchmark against quality than Jacob’s Creek and with Jo’s UK supermarket experience she is perfectly placed to help us take the brand to the next level.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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