Harrods opens new luxury wine and spirits department

16 July, 2013

Jerobaums of £18,000 Cristal Champagne, first growths and vertical selections of Chateau Margaux and Petrus and a whisky collection worth almost £1 million are on sale at Harrod’s new wine and spirits department.

The new 7,000 sq ft lower ground floor department is divided into various sections the Champagne Room, the Wine Room, the Spirits Room and the Cigar Room.

Within the Wine Room there are old world and new world sections, a temperature-controlled wine vault and an area called the Large Format Bottle zone – where collectors can choose between a range of sizes from magnums and jeroboams to imperials and 18-litre melchiors.

The luxury retailer has increased its spirits range by 40% and the jewel in the crown is the Dalmore Paterson Collection.

It comprises 12 of the world’s rarest whiskies, each selected by The Dalmore’s master distiller Richard Paterson, and has a price tag of £987,500.

Each bottle comes in a handmade crystal decanter, with a silver engraving by luxury jeweler Hamilton & Inches, and the collection is presented in a wooden cabinet, specially designed by one of Britain’s leading cabinet makers, Gavin Robertson, in a 700-hour project.

Bruce Langlands, director of foods at Harrods, said: “The new department is an opportunity to improve an increasingly diverse range of products and to cement the longstanding relationship between Harrods and the world's finest drinks producers.

“This fantastic renovation really reflects the mutual strive for continual and consistent quality.”

The store now offers around 3,000 wines and spirits. 

Bookmark this

Site Search


Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know