Ashes legends join Wolf Blass for cricket sponsorship

10 July, 2013

Former England cricket captains Andrew Strauss and Michael Vaughan have signed up as brand ambassadors to front Wolf Blass’s Ashes broadcast partnership with Sky Sports.

Strauss led the England team to a 2-1 victory over Australia in 2009, scoring a total of 474 runs – more than anybody else on either side of one of sport’s most celebrated rivalries – and then to another win in the 2011 series.

Vaughan, Strauss’ old opening partner, is the only England captain in the modern era to be more successful than Strauss in terms of wins.

The former world number one batsman captained the England team when they regained the Ashes in 2005, 18 years after having last won the trophy.

These Ashes legends will feature in TV sponsorship idents during Sky Sports’ coverage of this summer’s Ashes as well as the next series in Australia this winter.

Andrew Carter, managing director of Treasury Wine Estates, said: “They are both people who represent the essence of triumph, much like Wolfgang Blass, the founder of the Wolf Blass brand.

“This campaign will centre around the heartland of Wolf Blass wines, ‘Yellow Label’ – the UK’s favourite premium Australian wine.  These wines have delivered quality and consistency for more than 40 years.”

The idents will be shown throughout each day’s play on Sky Sports, during replays and also catch-up TV.

The deal will also see advertising on Sky Sports News, as well as a digital presence on www.skysports.com.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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