Carling British Cider makes TV debut

09 July, 2013

Carling British Cider has made its small screen debut with an ad designed to “champion British sense of humour” as a man attempts to combine bungee jumping with apple bobbing.

The new ad builds on Carling’s “refreshingly perfect” campaign, which also includes outdoor, mobile and digital advertising for Molson Coors’ lager and cider brands.

Jeremy Gibson, Carling brand director, said: “The new advert champions our refreshing British humour and sense of fun while making a big splash to herald the arrival of a fantastic product that beats the competition on taste and refreshment.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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