Carling British Cider makes TV debut

09 July, 2013

Carling British Cider has made its small screen debut with an ad designed to “champion British sense of humour” as a man attempts to combine bungee jumping with apple bobbing.

The new ad builds on Carling’s “refreshingly perfect” campaign, which also includes outdoor, mobile and digital advertising for Molson Coors’ lager and cider brands.

Jeremy Gibson, Carling brand director, said: “The new advert champions our refreshing British humour and sense of fun while making a big splash to herald the arrival of a fantastic product that beats the competition on taste and refreshment.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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