Campaign promotes Swedish town of Kopparberg

02 July, 2013

An ad campaign running until the end of August is promoting the ciderís brandís Swedish heritage on TV and social media platforms.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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