Campaign promotes Swedish town of Kopparberg

02 July, 2013

An ad campaign running until the end of August is promoting the cider’s brand’s Swedish heritage on TV and social media platforms.

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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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