Martini to dazzle race fans in festival of speed

19 June, 2013

Martini racingMartini racing car

The red and blue stripes of Martini will be displayed by 14 racing cars including a Porsche 911 at next month's Goodwood Festival of Speed.

The £11 million line-up will join some of the biggest, fastest, loudest and most outrageous vehicles ever made at the world-famous event.

The 20th annual show will see royalty and celebrities from around the globe descend upon West Sussex, where they will be refreshed at a pop-up bar hosted by the Italian vermouth brand.

Arnaud Meysselle, senior global category director, said: “Partnering with one of the most famous motorsport events in the world is a wonderful moment of our 150th anniversary celebrations.

“At Goodwood, we look back at 45 years of Martini racing with this incredible line-up of fourteen culturally important cars.”

Ten of the cars will be gathered together in a special Martini Paddock where the pop-up bar will serve drinks.

These include four Lancias: an LC1, LC2, Delta Integrale and Delta S4. A Porsche 917K will also be on show, along with a Jaguar XJ220, Ford Focus WRC, Lotus 80, Brabham BT45 and Porsche 911 GT3 Cup.

The 911 is the car raced by Sébastien Loeb in the opening rounds of the Porsche Mobil 1 Supercup earlier this year, which brought Martini colours back to motor racing after a five-year absence.

It has previously won a host of competitions including Formula 1 titles and the World Rally Championship. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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