Iron Maiden secures major national listing for beer

03 June, 2013

Iron Maiden’s Trooper ale has secured its first major listing with a national retailer and is now being sold at more than 450 Morrisons stores nationwide.

The 4.7% abv ale was created by lead singer Bruce Dickinson, a beer fanatic, and brewed by Robinsons in Cheshire.

It launched on May 9 and Robinsons had to brew three times a day, six days a week for the first time in its 175-year history to meet pre-orders in excess of 300,000 pints.

The brewer has secured orders from Canada, Sweden, Belgium, Brazil, France, Germany, Czech Republic, Holland, Denmark, Switzerland, Slovenia, Poland, Finland, Bulgaria, Spain, South Africa, Taiwan and the USA.

But a listing at one of Britain’s big four supermarkets is the biggest coup yet.

For a full feature on Iron Maiden’s beer click here - http://www.drinksretailingnews.co.uk/news/fullstory.php/aid/13326 - and read a report of a meeting between Off Licence News and the legendary Bruce Dickinson. 




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter