Carlsberg Citrus makes TV debut

29 May, 2013

Carlsberg Citrus has made its TV debut in a new version of the Crate Escape campaign which sees men trying to break out of a remote health spa to smuggle in a crate of beer.

In the latest version of the riff on classic film The Great Escape, viewers are told: “For even more refreshment, try new Carlsberg Citrus, blended with natural limes.”   

The ad premiered during the Bank Holiday weekend and ran during the Champions League Final.

It will continue to appear on channels including ITV1, Channel Four, Five, Sky One, Sky Sports and Dave until the end of June.    

David Scott, director of brands and insight at Carlsberg UK, said: “The appearance of Carlsberg Citrus at the end of the latest version of the memorable Crate Escape advertisement reinforces its position at the heart of the Carlsberg brand family.

“The start of summer is the ideal time to encourage consumers to try a chilled, refreshing Carlsberg Citrus.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter