Lambrini to sponsor British Soap Awards

01 May, 2013

Lambrini is to be the broadcast sponsor of the British Soap Awards which will be screened live on ITV in May.

The Halewood International brand will stage “digital page takeovers” across ITV’s online platforms and run a Facebook competition for one viewer to win a “red carpet experience”.

Brand manager Lorna Tweed said: “This sponsorship deal is a first for the Lambrini brand, given the exposure which will be achieved by partnering with ITV.  

“The British Soap Awards is a perfect association for Lambrini, as it ties in with what Lambrini drinkers love: soap operas and celebrities.

 “The timing of the awards is also beneficial for the brand, as Lambrini will remain front-of-mind with consumers ahead of the summer months.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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