Smirnoff launches TV ad campaign
Smirnoff is returning to TV screens this month as part of a new £2.5 million ad campaign.
It builds on the vodka brand’s Nocturnal Awakening campaign, launched six months ago with the message that “if you try something new you will have a better time”.
The TV spot will first air in the UK in Northern Ireland on 15 April and in the rest of the UK on 22 April.
The new campaign also includes digital advertising and POS.
Smirnoff is giving away “innovative drink tins” to shoppers that buy a bottle to encourage them to “drink inventively”.
The UK’s number one vodka brand is also launching something called Slumberfest, which invites consumers to areas in seven city centres that feature four-poster beds and gaming areas.