Comedians raise a toast to Spitfire

13 March, 2013

Spitfire Ale has snapped up the comedy duo behind the Armstrong & Miller Show as brand ambassadors.

Alexander Armstrong, who hosts TV game show Pointless, and Ben Miller will be wheeled out at trade and consumer events.

Later in the year they will front a national ad campaign designed to continue the strong tradition of tongue-in-cheek British humour from a brand whose former taglines include “Downed all over Kent, just like the Luftwaffe”.

Spitfire Ale, originally brewed to celebrate the 50th anniversary of the Battle of Britain, has also used the line: “No Nazi aftertaste.”

Brand manager Kate Maclean said: “Spitfire has always been associated with a very British sense of humour, and the comedy style of the pair is an excellent fit for the brand’s personality.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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