Comedians raise a toast to Spitfire

13 March, 2013

Spitfire Ale has snapped up the comedy duo behind the Armstrong & Miller Show as brand ambassadors.

Alexander Armstrong, who hosts TV game show Pointless, and Ben Miller will be wheeled out at trade and consumer events.

Later in the year they will front a national ad campaign designed to continue the strong tradition of tongue-in-cheek British humour from a brand whose former taglines include “Downed all over Kent, just like the Luftwaffe”.

Spitfire Ale, originally brewed to celebrate the 50th anniversary of the Battle of Britain, has also used the line: “No Nazi aftertaste.”

Brand manager Kate Maclean said: “Spitfire has always been associated with a very British sense of humour, and the comedy style of the pair is an excellent fit for the brand’s personality.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter