Hendrick's sets up shop at Brighton Fringe

13 March, 2013

Hendick’s Gin hopes its Carnival of Knowledge will offer “intellectual sustenance to all minds” at this year’s Brighton Fringe festival.

The First Drinks brand will host a range of events and talks designed to stimulate the mind and the taste buds at the event, which runs from May 24-27, before taking the carnival around Britain.

Brand ambassador Duncan McRae said: “I'm extremely excited about the series of events that we're bringing to Brighton Fringe.  Guests can expect to have their minds tickled and expanded through attending one of our lectures promising esoteric knowledge, their thirsts quenched with decadent cocktails from our cocktail bars and their stomachs filled during a most unusual banquet event.  

“With our selection of inspiring lectures, entertainment and world class food and drink offerings, the Hendrick's Gin contribution to this year’s festival is aiming to surpass the high standards we set ourselves over the past three years.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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